Apple: Exhibit 1 in why online mapping isn't a commodity

I don't see "maps" anywhere on this chart....

It's difficult. Significantly enough so that when history's largest-ever corporation decided to build their own system, it has started off with a gigantic, resounding thud. You can't miss the news - even on the front page of the Wall Street Journal.

Apple's unusual stumble proves that LBS, navigation and online mapping is a key business driver - one that requires a significant investment in data, programming and expertise. Don't leave home (or go to market) without it...